Category
Rebrand
Client
FC TOKYO
New rebranding work for FC Tokyo, professional football club in Tokyo Japan.
FC TOKYO: Rebrand
3AND created the new emblem, brand movie, web, and graphic elements, under the creative direction of River. This rebranding combines the club's legacy with innovative steps towards crafting a new history. It reflects the diverse people and cultures of Tokyo, the bustling and vibrant capital of Japan. The new emblem is designed to be a symbol of hope for fans, supporters, and the entire FC Tokyo family. The brand film captures the dynamism and the chaotic energy of Tokyo and football.
Credit
Identity:
Creative Direction / Art Direction / Design: Ryuhei Nakadai (River)
Art direction / Design: Sakiko Kobayashi (3AND)
Design: Riko Nagase (River)
Strategy / Account Planning: Ryo Hiroya (The Third Strategy)
Typography Design: Ryuichi Tateno (Evergreen)
Motion Graphics: Yusuke Murakami (3AND)
Film:
Creative Direction / Art Direction: Ryuhei Nakadai (River)
Design: Riko Nagase (River)
Copywriting: Danielle Demetriou
Strategy / Account Planning: Ryo Hiroya
Creative Direction / Direction / Motion Graphics: Yusuke Murakami
Direction / Edit / VFX: Masaki Sato
Produce: Tomoaki Kumano
Production Manage: Shoko Morikawa, Tomoki Yamagata
Assistant Direction: Ken Miyajima
Production Manage: Azusa Noda, Yui Sakamoto
Director of Photography: Kota Kimura
1st AC: Kaito Furuyoshi
2nd AC: Shii Kitada
Lighting Direction: James Thompson
Lighting Engineer: Kentaro Hirabayashi
Colorist: Yusuke Adachi
Colorist Assistant: Katuhiro Naganuma
Sound Direction / Music Composer: Takahisa Mitsumori
Styling: Sayoko Abe
Styling Assistant: Sora Maeda
Hair & Make-up: Hisano Azuma
Website:
Creative Direction / Art Direction: Ryuhei Nakadai(River)
Art direction / Design: Sakiko Kobayashi
Design: Riko Nagase (River)
Web Direction / Developer: Kazuya Okamoto
Photography: Genki Nishikawa
Copywriting: Miho Kaneda
Produce: Tomoaki Kumano
Applications / Signage:
Creative Direction / Art Direction / Design: Ryuhei Nakadai (River)
Art direction / Design: Sakiko Kobayashi, Riko Nagase (River)