FC TOKYO: Rebrand

FC TOKYOの新エンブレム、ムービー、WEB、グラフィック等、トータルリブランディングをRiverのCreative directionの元に制作しました。
クラブが築き上げてきた歴史の「継承」と、クラブの新しい歴史を創る「革新」への想いが混じり合い、様々な人と文化が行き交う東京を表現しています。新しいエンブレムが、ファン・サポーター、すべてのFC TOKYOファミリーの希望となるようデザインしました。

Credit

Identity:

Creative Direction / Art Direction / Design: Ryuhei Nakadai (River)

Art direction / Design: Sakiko Kobayashi (3AND)

Design: Riko Nagase (River)

Strategy / Account Planning: Ryo Hiroya (The Third Strategy)

Typography Design: Ryuichi Tateno (Evergreen)

Motion Graphics: Yusuke Murakami (3AND)

Film:

Creative Direction / Art Direction: Ryuhei Nakadai (River)

Design: Riko Nagase (River)

Copywriting: Danielle Demetriou

Strategy / Account Planning: Ryo Hiroya

Creative Direction / Direction / Motion Graphics: Yusuke Murakami

Direction / Edit / VFX: Masaki Sato

Produce: Tomoaki Kumano

Production Manage: Shoko Morikawa, Tomoki Yamagata

Assistant Direction: Ken Miyajima

Production Manage: Azusa Noda, Yui Sakamoto

Director of Photography: Kota Kimura

1st AC: Kaito Furuyoshi

2nd AC: Shii Kitada

Lighting Direction: James Thompson

Lighting Engineer: Kentaro Hirabayashi

Colorist: Yusuke Adachi

Colorist Assistant: Katuhiro Naganuma

Sound Direction / Music Composer: Takahisa Mitsumori

Styling: Sayoko Abe

Styling Assistant: Sora Maeda

Hair & Make-up: Hisano Azuma

Website:

Creative Direction / Art Direction: Ryuhei Nakadai(River)

Art direction / Design: Sakiko Kobayashi

Design: Riko Nagase (River)

Web Direction / Developer: Kazuya Okamoto

Photography: Genki Nishikawa

Copywriting: Miho Kaneda

Produce: Tomoaki Kumano

Applications / Signage:

Creative Direction / Art Direction / Design: Ryuhei Nakadai (River)

Art direction / Design: Sakiko Kobayashi, Riko Nagase (River)