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Category

Installation / Interactive

Client

Ricoh 3L

"ANIMA", a new immersive experience for "RICOH PRISM", a future space that proposes “meeting in a new era" provided by RICOH 3L.

Ricoh Prism:
​Anima

“ANIMA” is a 20-minute immersive experience digital art installation which the user meets with your digital self and reboot his/her perception. Inspired by RICOH's photocopy devices, the user’s anima (soul) is scanned, converted to data, re-examined from a subjective and objective point of view, deconstructed and reconstructed to his/her new anima (soul). Its stunning immersive experience refreshes the user’s brain and anima (soul) and enables to observe his/her digital self in many perspectives. RICOH PRISM's 360 ° projection, stereophonic sound and the latest 3D sensing technology elevate its immersive space which stimulates perception and questions reality.

 “ANIMA” questions what and who we are in digital world, what our consciousness and perception are in digital realm, and whether our anima (soul) can exist in the digital near future such as Metaverse.

Credit

Director / Animator / Visual: YUSUKE MURAKAMI (3AND)
Music Composer: HAL CA
Music Producer: HAL CA / GIKYO NAKAMURA (LADER)

Project Producer: HARUKI MURATA
Lead Programmer / Animator: YUUYA KATOH
3D Sensing: YUTA KIMURA / HIROKI MATSUSE
Approach Lighting Programmer: MOE AMINO / ALEXANDER REEDER

Archive Film:
Director  Of Photography: YASUHARU SASAKI
Still Photographer: YASUHARU SASAKI

Client: RICOH 3L, RICOH PRISM

Project url: www.prism.ricoh/anima/

Digital soul in a blurry world

During the experience, user’s anima (soul) are deconstructed in order to be reconstructed. The anima is merged into the space of colour where it’s not defined as individual but as a space. Our anima will exist in higher dimension without clear boundary like a blurry world where it is not defined as 0 and 1. 
In the next few decades where metaverse becomes standard, how will our anima = soul = ourself exist in a structure built in uncertainty principle? Can our anima be converted into digital data?

5 Stages to reset your soul

Stage 01 – Dive:
Diving into your deep inner soul. This is a preparation for meeting your anima.

 

​Stage 02 – Scan:
Scaning your outer and inner anima and record it for observation.

Stage 03 – Anima: 
You will observe your and other's animas through subject and object perspectives in different dimensions, sizes and time.

Stage 04 – Deconstruction:
Transmitting and converting your anima. In order to reconstruct your anima, its deconstruction is necessary process. 

​Stage05 – Reconstruction:
The world of reconstruction. This is where your anima will merge with space and colour. Your anima is reset and optimised to the new world.

Data analysis

Through its latest 3D sensing technology and devices, “Anima” scans and observes users’ various data. It records the movements of each users in the room, and creates an illusion of time travelling to observe current and past experience data. 
Colours are assigned to each user, and changes depending on the number of experiences and the colour of the other users. 
User’s anima (soul) can be observed in different sizes and perspectives like the god’s eye to make him/her discover the new digital self. 
After the program, user’s experience data such as the directory where the anima is recorded is displayed, and makes him/her aware that the Anima (soul) is converted to data.

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