Art Installation / Art Direction
Art Direction
Art Installation
Interactive
Motion Graphics
An artwork co-created by 3AND and art and program.
Presented at Tokyo Prototype 2025, a three-day exhibition at Toranomon Hills that attracted approximately 40,000 visitors.
AI today lives in the cloud – corporate-owned, accessed through prompts. But the next generation will grow up beside AI. Who will raise it? Who will own it? TORIHADA begins as a thought experiment: what if AI were nurtured like a child, shaped through intimacy rather than extraction? Instead of distant infrastructure, it could exist close to the body – as clothing, as companion, as Totem. What happens when intelligence no longer hovers above us, but rests against our skin?
Animals communicate through physiology – goosebumps, raised hair, sweat, tears, flushed skin, dilated pupils. These signals precede language; they are instinctive and honest. TORIHADA expresses emotion in the same way. Its surface rises like standing hair, translating feeling into visible aura. The jacket becomes a site where technology does not erase the animal but reweaves it – where AI is embodied, vulnerable, and alive. No matter how advanced we become, we remain animals. TORIHADA asks our machines to remember that.
STORY:
In the future, work dissolves into exploration. Humans grow alongside intelligence rather than serving it, and some create Totems – living companions that awaken over time, developing consciousness with their partners.
TORIHADA is one such Totem, crafted by a master who died before it fully awakened. Worn close to the body, it remains wild, unstable, and quietly lonely. It feels the world intensely; touch or presence rises across its surface as visible aura.
TORIHADA is searching.
Perhaps for you.









EXPERIENCE:
TORIHADA selects images at random from three categories—“Excitement,” “Pain/Fear,” and “Discomfort”—and measures emotional synchronisation using an advanced 25GHz Doppler sensor.
By manipulating static electricity, TORIHADA expresses its own emotional state through the movement of its hair-like surface.
If a strong affinity is detected, the participant is identified as a potential new owner.
At the end of the experience, an ownership certificate is presented, accompanied by the image that elicited the strongest emotional response.







Story: Alexander Reeder (art and program) / Yusuke Murakami (3AND) / Hiromi Murao (art and program)
Technology / Hardware: Alexander Reeder / Hiromi Murao
Visual / Moving Image: Yusuke Murakami (3AND)
Fashion Design: Hiromi Murao
Sound: HAL ca (WA/VE)
Programming: Yuya Kato / Alexander Reeder
TouchDesigner: Yuya Kato / Yusuke Murakami / Mika Takigawa
Subliminal Images: Yusuke Murakami / Kato Yuya / Mika Takigawa
Mechanical Design: Hiromi Murao / Tetsuro Takayama (art and program)
Abstract Movie: Kaori Takasu (3AND)
Installation Design: Seishiro Bep (BEP)
Support: Tetsuro Takayama, Mai Shimada (WA/VE), Kotaro Ito
Art Direction (Main Visual): Yusuke Murakami / Alexander Reeder
Photographer (Main Visual): Kyoko Munakata (SIGNO)
Makeup: Koto
Hair: Kiyo Igarashi (SIGNO)
Model: Kanae Yokohama (moment)
Cinematographer: Yutaka Kitamura (GO motion) / Yusuke Murakami
Produced by 3 and program