Toyo Kotetsu: New Branding
Forging Future

Direction / Art Direction / Branding

Toyo Kotetsu’s new identity and branding film.


CATEGORY

Brand Film

Branding

Identity

Motion Graphics

Moving Image

Website

CLIENT

Toyo Kotetsu

Toyo Kotetsu’s new identity and branding film.
The logo is designed with a motif inspired by the perforated holes created through the blanking press process in steel manufacturing.
The film uses actual sounds recorded in the factory, which are reconstructed into an experimental soundscape. Through this approach, the production process of the products is expressed in an artistic and immersive way, highlighting the rhythm, power, and precision of Toyo Kotetsu’s manufacturing.

TOYO_KOTETSU_3AND_2
TOYO_KOTETSU_3AND_23
TOYO_KOTETSU_3AND_17
TOYO_KOTETSU_3AND_5
TOYO_KOTETSU_3AND_15
TOYO_KOTETSU_LOGO_3AND_8
TOYO_KOTETSU_LOGO_3AND_5
TOYO_KOTETSU_LOGO_3AND_3
TOYO_KOTETSU_WEB_IPAD_01_3AND

CREDIT

Direction: 3AND
CG Design / Animation: Moe Akiyama / 3AND
Sound : Takahisa Mitsumori (mergrim)

Logo Design: 3AND
Web Design: 3AND
Photo: Yasuharu Sasaki