Direction / Art Direction / Branding
Brand Film
Branding
Identity
Motion Graphics
Moving Image
Website
Toyo Kotetsu
Toyo Kotetsu’s new identity and branding film.
The logo is designed with a motif inspired by the perforated holes created through the blanking press process in steel manufacturing.
The film uses actual sounds recorded in the factory, which are reconstructed into an experimental soundscape. Through this approach, the production process of the products is expressed in an artistic and immersive way, highlighting the rhythm, power, and precision of Toyo Kotetsu’s manufacturing.









Direction: 3AND
CG Design / Animation: Moe Akiyama / 3AND
Sound : Takahisa Mitsumori (mergrim)
Logo Design: 3AND
Web Design: 3AND
Photo: Yasuharu Sasaki