Branding / Label Design
Branding
Food
Heidee Winery
Heidee Winery is rooted in the raw beauty of the Noto Peninsula, surrounded by sea and mountain. A new story has emerged from this landscape.
We’ve designed the label for “Clara” since its 2020 debut—2023 marks the fourth chapter in the series. This year introduces a new expression: “Alm,” a refined sparkling wine, created as “Clara’s” elegant counterpart, sharing the same horizon.
“Alm” takes its name from the German word for alpine pasture. The design draws from “Alm,” the grandfather figure in the classic Swiss children’s novel Heidi — a stern presence gradually softened, like snow melting in spring.
The label evokes alpine rock — strong and minimal, yet quietly dissolving like the last traces of melting snow.
“Clara” and “Alm” stand side by side across generations in harmony.
Label Design: 3AND
Branding: 3AND
Client: Heidee Winery