FC TOKYO

Re branding

New rebranding
work for FC Tokyo,
professional football club in Tokyo Japan.

CATEGORY

Brand Film

Branding

Identity

Website

CLIENT

FC TOKYO

FC TOKYO LP

www.fctokyo.co.jp/newemblem/

AWARD

The Motion Awards: Winner for Sports Promo

FC TOKYOの新エンブレム、ムービー、WEB、グラフィック等、トータルリブランディングをRiverのCreative directionの元に制作しました。

クラブが築き上げてきた歴史の「継承」と、クラブの新しい歴史を創る「革新」想いが混じり合い、様々な人と文化が行き交う東京を表現しています。新しいエンブレムが、ファン・サポーター、すべてのFC TOKYOファミリーの希望となるようデザインしました。

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FC_TOKYO_22_3AND
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CREDIT

Identity:
Creative Direction / Art Direction / Design: Ryuhei Nakadai (River)
Art direction / Design: Sakiko Kobayashi (3AND)
Design: Riko Nagase (River)
Strategy / Account Planning: Ryo Hiroya (The Third Strategy)
Typography Design: Ryuichi Tateno (Evergreen)
Motion Graphics: Yusuke Murakami (3AND)

Film:
Creative Direction / Art Direction: Ryuhei Nakadai (River)
Design: Riko Nagase (River)
Copywriting: Danielle Demetriou
Strategy / Account Planning: Ryo Hiroya

Creative Direction / Direction / Motion Graphics: Yusuke Murakami (3AND)
Direction / Edit / VFX: Masaki Sato

Produce: Tomoaki Kumano
Production Manage: Shoko Morikawa, Tomoki Yamagata
Assistant Direction: Ken Miyajima
Production Manage: Azusa Noda, Yui Sakamoto

Director of Photography: Kota Kimura
1st AC: Kaito Furuyoshi
2nd AC: Shii Kitada
Lighting Direction: James Thompson
Lighting Engineer: Kentaro Hirabayashi
Colorist: Yusuke Adachi
Colorist Assistant: Katuhiro Naganuma

Sound Direction / Music Composer: Takahisa Mitsumori

Styling: Sayoko Abe
Styling Assistant: Sora Maeda
Hair & Make-up: Hisano Azuma

Website:
Creative Direction / Art Direction: Ryuhei Nakadai(River)
Art direction / Design: Sakiko Kobayashi (3AND)
Design: Riko Nagase (River)
Web Direction / Developer: Kazuya Okamoto (Enrai)
Photography: Genki Nishikawa
Copywriting: Miho Kaneda
Produce: Tomoaki Kumano

Applications / Signage:
Creative Direction / Art Direction / Design: Ryuhei Nakadai (River)
Art direction / Design: Sakiko Kobayashi, Riko Nagase (River)