FC TOKYO

Re branding

New rebranding
work for FC Tokyo,
professional football club in Tokyo Japan.

CATEGORY

Brand Film

Branding

Identity

Website

CLIENT

FC TOKYO

FC TOKYO LP

www.fctokyo.co.jp/en/newemblem/

AWARD

The Motion Awards: Winner for Sports Promo

3AND created the new emblem, brand movie, web, and graphic elements, under the creative direction of River. This rebranding combines the club’s legacy with innovative steps towards crafting a new history. It reflects the diverse people and cultures of Tokyo, the bustling and vibrant capital of Japan. The new emblem is designed to be a symbol of hope for fans, supporters, and the entire FC Tokyo family. The brand film captures the dynamism and the chaotic energy of Tokyo and football.

FC_TOKYO_13_3AND
FC_TOKYO_09_3AND
FC_TOKYO_01_3AND
FC_TOKYO_18_3AND
FC_TOKYO_02_3AND
FC_TOKYO_03_3AND
FC_TOKYO_14_3AND
FC_TOKYO_15_3AND
FC_TOKYO_23_3AND
FC_TOKYO_17_3AND
FC_TOKYO_16_3AND
FC_TOKYO_11_3AND
FC_TOKYO_04_3AND
FC_TOKYO_05_3AND
FC_TOKYO_19_3AND
FC_TOKYO_21_3AND
FC_TOKYO_22_3AND
FC_TOKYO_YUSUKE_MURAKAMI_3AND_24
FC_TOKYO_YUSUKE_MURAKAMI_3AND_9
FC_TOKYO_YUSUKE_MURAKAMI_3AND_25
FC_TOKYO_YUSUKE_MURAKAMI_3AND_26
FC_TOKYO_YUSUKE_MURAKAMI_3AND_13

CREDIT

Identity:
Creative Direction / Art Direction / Design: Ryuhei Nakadai (River)
Art direction / Design: Sakiko Kobayashi (3AND)
Design: Riko Nagase (River)
Strategy / Account Planning: Ryo Hiroya (The Third Strategy)
Typography Design: Ryuichi Tateno (Evergreen)
Motion Graphics: Yusuke Murakami (3AND)

Film:
Creative Direction / Art Direction: Ryuhei Nakadai (River)
Design: Riko Nagase (River)
Copywriting: Danielle Demetriou
Strategy / Account Planning: Ryo Hiroya

Creative Direction / Direction / Motion Graphics: Yusuke Murakami (3AND)
Direction / Edit / VFX: Masaki Sato

Produce: Tomoaki Kumano
Production Manage: Shoko Morikawa, Tomoki Yamagata
Assistant Direction: Ken Miyajima
Production Manage: Azusa Noda, Yui Sakamoto

Director of Photography: Kota Kimura
1st AC: Kaito Furuyoshi
2nd AC: Shii Kitada
Lighting Direction: James Thompson
Lighting Engineer: Kentaro Hirabayashi
Colorist: Yusuke Adachi
Colorist Assistant: Katuhiro Naganuma

Sound Direction / Music Composer: Takahisa Mitsumori

Styling: Sayoko Abe
Styling Assistant: Sora Maeda
Hair & Make-up: Hisano Azuma

Website:
Creative Direction / Art Direction: Ryuhei Nakadai(River)
Art direction / Design: Sakiko Kobayashi (3AND)
Design: Riko Nagase (River)
Web Direction / Developer: Kazuya Okamoto (Enrai)
Photography: Genki Nishikawa
Copywriting: Miho Kaneda
Produce: Tomoaki Kumano

Applications / Signage:
Creative Direction / Art Direction / Design: Ryuhei Nakadai (River)
Art direction / Design: Sakiko Kobayashi, Riko Nagase (River)